This sales pitch was first spotted by VentureBeat.

The search results says Microsoft recommends Microsoft Edge for Windows 10.

A Learn why button next to that message takes you to a website showing off Edges features.

Bing Pushes Microsoft’s Edge Browser When People Search For

It is not surprising to see tech companies promote their own browsers, or preferred partner browsers.

However, the same message was not displayed while searching for Opera, which is another non-Microsoft online window.

Its rewards program is basically an attempt to stop users from switching to Google searching.

Microsoft recommending users to use Edge while searching for Chrome and Firefox on Bing

Microsoft recommending users to use Edge while searching for Chrome and Firefox on Bing

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source: www.techworm.net