He was pronounced dead at the scene.
I cant be out here without the store being open.
I need somewhere to duck and hide for cover, he said.
As he was recording, someone started firing his direction.
I heard shots, about nine or 10 shots, then the fellow fell down, said a witness.
It looks like someone snuck up from behind him, said his friend Manuel Stewart.
See, he looked that way, look, said neighbour Lavito Robertson.
People who live along that stretch of Hoyne watched the video more intently.
I watched this video at least, like, 20 times, Robertson said.
I aint never seen nothing like that before.
I had just keep watching, and watching, and watching it.
Investigators were exploring whether the man videoing himself was targeted in retaliation for previous violence.
The gunman fled and no suspect is in custody.
Edit : The video has been removed by Facebook for violating its guidelines.
source: www.techworm.net