Apparently, the companies were already in talks even before the COVID-19 pandemic started, says the report.

Facebook already uses Giphys API to provide GIFs to Facebook, Facebook Messenger, Instagram, and WhatsApp.

A lot of people in our community already know and love Giphy.

giphy by facebook

Both our services are big supporters of the creator and artist community, and that will continue.

Together, we can make it easier for anyone to create and share their work with the world.

Giphy will continue to operate its library (including its global content collection) independently of Facebook.

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Further, Facebook will invest in the companys technology and relationships with content and API partners.

GIFs and stickers give people meaningful and creative ways to express themselves.

source: www.techworm.net