The tagline has been changed from Its free and always will be to Its quick and easy.

Due to its free-to-use, advertising-funded business model, Facebook does not charge its users for joining the service.

Facebooks currency was and still is its users personal data.

Facebook Quietly Removes The ‘It’s Free And Always Will Be’ Slogan From Its Homepage

Its never been free, though, because data is worth a lot of money.

Facebook has yet to comment or provide any explanation for the change.

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source: www.techworm.net