Apparently, Facebooks location frames is its answer to Snapchats geofilters.
However, Facebook says that all custom frames must stick to its policies to go live.
All art should be 100 percent original.
Once your frame is approved, people can add it to the photos and videos they post on Facebook.
You will also be able to see stats like the number of times people used your frame.
Unfortunately, Facebook isnt making this Camera Effects Platform available in the U.S. at launch.
Users in Ireland will be able to create location frames, which can represent neighbourhoods, city or landmark.
These can be used on photos and videos, and shared directly within the in-app camera.
This is not the first time that Facebook has copied Snapchat.
Source:TNW
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source: www.techworm.net