Facebook hopes that the publishers will then use FB to distribute content through the social online grid.
However if Facebook puts up the ads, it will keep 30 percent of the revenue for itself.
This is actually a win win situation for both, Facebook and users.
As of now many publishers now post links to their content on Facebook which open outside of Facebook.
The links often take too much time, especially on mobile devices, which can be frustration for users.
Instant Articles will also give publishers a ready made platform to sell their ads.
source: www.techworm.net
