In other words, Mastercard is basically selling customer data to Google.
But most of the two billion Mastercard holders arent aware of this behind-the-scenes tracking.
Thats because the companies never told the public about the arrangement, Bloomberg mentions in its report.
A part of the solution matches clicks with purchases in offline stores, made with debit or credit cards.
Also, it works only if the customer makes a purchase within 30 days of the click.
Currently, only select retailers can reach the data.
No individual transactions or personal data is provided.
That delivers on the expectation of privacy from both consumers and merchants around the world.
Also Read-Google tracks Android, iPhone users location even with location history turned off
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source: www.techworm.net
