The new social media tool is a all-purpose available button.
The App is still in beta and Google is allowing users to download it on invite only basis.
This would suggest that Google has developed the App with college students in mind.
Maybe it wants to integrate all social media and messaging Apps into a single broadcast App.
The app, which was first spotted by9to5 Google, is available foriOSandAndroid.
source: www.techworm.net