It is now one of the widely used and popular tools for publishers, marketing, and branding agencies.
Starting April 13, 2018, FDLs, which are essentially smart URLs will replace Googles goo.gl.
He also added, URL Shortener has been a great tool that were proud to have built.
We hope you are too!
Google also noted that all links will continue to redirect to the intended destination after March 30, 2019.
However, existing short links will not be migrated to the Firebase console/API.
But consumers can still manage short links through the console until that time.
Source:Google Blog
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source: www.techworm.net
