The feature, aimed at emerging markets, will be rolled out in India in the next two weeks.
Google will capture the page and make it lighter.
The search giant has already tested the feature in Indonesia, which has networks very similar to India.
It has come up with promising results.
Well, this comes as a great news for consumers but certainly as a bad news for mobile operators.
The users will not need to install an additional net web surfer.
The feature is triggered automatically when the user is on a slower data pipe connection.
This optimization will however work only on 80 per cent of the websites.
Websites such as YouTube and those requiring login (for instance, Facebook) will not be optimized.
According to Google, the publishers would benefit as they will get a 50 per cent jump in pageviews.
However, these pages till now does not have Google Analytics that is used for tracking pageviews.
Monetisation wont be affected for publishers.
There is an opt out option for the users as well as publishers, he said.
The feature is good for publishers as it will extend their reach, he added.
This alternative will be available somewhere at the top of the pages.
source: www.techworm.net
