However, recently Google found that the higher rankings need not also give the right or true information.

This idea is still on the research paper and not yet implemented.

In this case Google has already started building its Knowledge Graph which will act as reference base.

Google’s new technology determines whether the ‘Facts’ published on internet are indeed true

This reference will extract the information from Wikipedia, CIA World Factbook, Freebase.

Now why would Google go in for such complexity?

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source: www.techworm.net