Here are some suggested ways to approachdealing with social media as an SMEto make it more manageable.
In a sense, companies must pick their battles, so to speak.
Therefore, narrowing down which social media channels are the most useful for your company is the first step.
One way to do this is to look at what your businesss peers are doing.
Use software like HootSuite or SproutSocial to make managing multiple social accounts easier.
They have experts in this field who may even be experienced enough to specialize in a single social channel.
Certainly, your business should have registered on all the other major social networks to protect the brand.
What to Post on Your Channels?
Each social media channel has a different focus and tone.
Since Facebook started off life as a social sharing site, it has more of a personal feel.
Business pages were almost an afterthought for the company and it still feels that way.
Therefore, posts on Facebook tend to have a factual yet friendly tone from companies.
People dont respond well to a hard sell on the marketing front.
WithPinterest, this suits companies with lots of visual things to share.
Either they have someone taking interesting photographs or they have product images to use.
Images and video are regularly shared on Pinterest.
Getting your social media marketing plan to work is hard for most companies.
source: www.techworm.net
