Users hated the idea and Mozilla put the plan on hold after their criticism.
Then, this summer, Mozilla quietly launched Suggested Tiles feature, the organizations latest commercial ad product.
At the moment, Mozilla claims its not getting paid for them.
That said, Firefoxdoessend your web app Mozilla interaction history with the Tiles feature, back to servers.
Once there, your raw data is stored in the systems storage and analysis engine, Disco.
The aggregated data is then saved to a data warehouse, Redshift.
This data is then used to create high-level aggregate reports for advertisers.
Then the IP address is removed from the data which is then archived.
Mozilla does not create a profile of an individual over time.
Mozilla is now looking for advertisers.
Mozilla may also stand to lose some of its regular users because of this decision.
source: www.techworm.net