This was noticed by Lenovo users and posted onLenovo forums.
Another researcher and Lenovo user Marc Rogers has also published a detailed analysis onhis blog.
However Lenovo tends to disagree.

Superfish technology is purely based on contextual/image and not behavioral.
It does not profile nor monitor user behavior.
It does not record user information.

It does not know who the user is.
Users are not tracked nor re-targeted.
Every session is independent.
source: www.techworm.net