you might call it an irony of sorts but Yahoo is responsible for its own demise.
Yahoo was one of the companies that defined Internet.
A few insiders know that Yahoo missed several big ticket opportunities to make it to the big league.
Yahoo being dimwitted or extra smart refused their offer because it wanted to develop its own platform.
PageRank is the very same algorithm that powers Google search today.
While PageRank helped in showing up search results of relevant third-party sites based on keywords.
Yahoo did not want users to leave their platform at all.
Yahoo at that time had other ideas.
That is not all.
In 2002, Brin and Page again approached Yahoo.
This time to raise funds for Googles expansion.
Again, Yahoo failed in execution while Brin and Page brilliantly took Google to new heights.
source: www.techworm.net