Adults enjoy playing just as kids do, especially if they can save some money in process.
We will talk about it in our article.
We will show you someexamples of gamification in ecommerce app.
Example:
Aliexpress is great at engaging users with their app.
Games are one of the most special and prominent features in Aliexpress.
The answer is gamifying the UX.
3.Building a community
Gamification is often tied to social media.
Also, social media can help to promote your business nobody can do it better than your customers.
Reward them for sharing information, following influencers within your community and creating user-generated content.
Reviews is their only way to know that they will get what they want.
According tostatistics, 88% of customer decisions about adding a product to cart were influenced by reviews.
Aliexpress uses daily tasks to build a strong community around their ecommerce platform.
With gamification, you might:
This is why retail companies love gamification.
This is the thing that will determine whether people will trust your brand and buy your products.
We have several tips for you, that will help you understand the direction.
Instructions help to understand the rules and avoid any obstacles or misunderstandings.
Think thoroughly about what you want.
Each pop in of gamification can help to achieve different results.
Lets talk about them in more details.
Daily bonuses increase retention rate.
Users can get them only if they visit the app every day.
For example, Aliexpress gives one bonus a day, and also allows to earn more by completing tasks.
Badges help to differentiate the users according to their achievements.
Badges determine the privileges and motivate users to get more of them.
Games increase engagement and allow users to get even more coins.
Games are one of the best ways to get users spend more time in your app.
Competitions also work for creating social interaction and promoting your business.
Competitions motivate users to share their achievements in social media and achieve higher results.
Go way ahead of your competitors and think aboutusing gamification in ecommerce appsalong with modern trends like AR.
source: www.techworm.net
