The description of Skeletor is given by the hacker as follows :
It is I, Skeletor!
Master of the Universe, Internet, and now Hondas Twitter Account!
Prepare to experience my evil in 140 characters or less!!
Proof that Honda owned the internet yesterday.
This was the tweet that Honda made after revealing that it was a promo campaign
And were back!
source: www.techworm.net