While selling branded drink may be considered as not so harmful, selling elephant ivory is definitely very harmful.
Since there is a chance some sales may be illegal we are strengthening our policies.
We patrol 24 hours a day.
Activist connection Avaaz has also introduced a petition that wants Yahoo to end its ivory sales portal.
This petition has already garnered more than a 1.1 million signatures as of now.
Various other online commerce sites, such as Amazon, say they have already stopped such sales or advertising.
Raw ivory is sought after for making ornate traditional seals and other decorative items.
source: www.techworm.net