According toAdAge, theFree to Watch sectionwas added to the Movies & Shows section in October.
However, there is no Free to Watch section for TV shows yet.
We saw this opportunity based on user demand, beyond just offering paid movies.
Can we do ad-supported movies, free to the user?
Rohit Dhawan, YouTubes director of product management, told AdAge.
It also presents a nice opportunity for advertisers.
YouTube hasnt disclosed the deals it has made with studios and advertisers.
The number of films is expected to grow in the future, according to Dhawan.
The introduction of the Free to Watch section is a new feature for YouTube.
source: www.techworm.net
